The home services lead market is broken on both sides.
Technicians pay too much for noise. Affiliates get paid too little for real demand. The arbitrage layer in the middle keeps the spread. We built LeadEX to collapse it.
What we fix for technicians.
Customer acquisition costs are punishing.
Between Google Ads, Local Services, and lead aggregators, techs routinely pay $100–$300+ per qualified call before any work is done.
Zero marketing spend. Calls are generated by our affiliate network and routed to you with no upfront cost.
Lead platforms charge subscriptions on top of per-lead fees.
You pay monthly just to access the platform, then pay again per lead, even when those leads don't close.
No subscription. No setup fee. You only pay an exchange fee on jobs that actually close.
Most 'leads' are unqualified noise.
Cold form fills, duplicate calls, and tire-kickers force you to burn truck rolls on calls that were never real work.
Every dispatched job is qualified by a live agent in our call center before it ever reaches your phone.
There's no operational support.
You're a tradesperson, not a call center. But traditional lead sources expect you to answer, qualify, schedule, and chase — alone.
Our dispatch team handles qualification and scheduling. You show up to confirmed appointments.
What we fix for affiliates.
Flat-fee buyers cap your upside.
You generate a $5,000 HVAC job and the buyer pays you $25. The actual economic value of your lead goes to someone else.
Earn a true commission share of the closed invoice. Your payout scales with the job, not with a price floor.
PPC competition crushes margins.
When everyone is bidding on the same call to flip it for the same flat $25, your CPC creeps up until there's no margin left.
Because per-lead payouts are 10–20x higher, you can stay profitable at CPCs that kill traditional arbitrage.
No visibility past the handoff.
You send the lead and lose the thread. You don't know if it closed, what it was worth, or whether the buyer ripped you off.
Full attribution from your traffic through to the closed invoice. See exactly what every lead produced.
Misaligned incentives across the chain.
Buyers want cheap leads. You want high payouts. Techs want closed jobs. Nobody is optimizing for the same outcome.
Performance-only across all three sides means everyone wins when a real job closes — and only then.
When you remove the middleman, both sides win.
LeadEX is the infrastructure layer that lets a lead generator and a technician transact on the real economic value of a job — instead of a flat fee set by an arbitrage buyer.
Stop participating in a broken market.
Whichever side you're on, the model on the other end is finally aligned with yours.